Markets · West Coast
Phoenix and Tucson: a massive Spanish-speaking market with a consumer culture deeply tied to Latin America and a border logistics corridor.
The opportunity
In Arizona, Latin American products aren't an ethnic category — they're the mainstream. Roughly a third of the population is of Hispanic origin, and the local chains reflect it: Food City, Bashas' Hispanic banner, and Los Altos Ranch Market compete head-to-head with the modern channel.
Phoenix is also one of the fastest-growing metro areas in the country, and the Nogales corridor concentrates much of the fresh-food imports from Mexico, with mature logistics infrastructure for products from across the region.
Southern gateway
For many brands, Arizona is the second market after California: the same cultural affinity, lower operating costs, and buyers used to working with products imported from Latin America.
Chains & channels
Tell us your category and we'll tell you which channel and which chains have room for you.