Markets · West Coast
One of the fastest-growing Hispanic markets in the country, driven by Las Vegas tourism and hospitality and the logistical proximity of Southern California.
The opportunity
Roughly a third of Nevada's population is of Hispanic origin, concentrated in the Las Vegas metro area — one of the fastest-growing consumer markets in the American West. The Latino chains born in California have already expanded here, and consumers look for the brands they know.
Tourism adds a second layer of demand: hotels, casinos, and a constantly expanding dining scene make the foodservice channel an entry point as important as the supermarket.
Logistics advantage
Las Vegas is about four hours by road from Los Angeles. For the brands we already distribute in California, Nevada is the natural first expansion: the same distributors, the same chains, and the same consumer — without duplicating structure.
Chains & channels
Tell us your category and we'll tell you which channel and which chains have room for you.