Markets · West Coast
Seattle-Tacoma and Spokane with high purchasing power, plus an established Latino community in the Yakima Valley and the Tri-Cities.
The opportunity
Washington combines two markets in one: the Seattle metro area — a tech economy, high disposable income, and premium retailers — and the state's agricultural heartland (Yakima Valley, Tri-Cities), where the Latino community has decades of roots and constant demand for the products of home.
It's also home to Costco's global headquarters and one of the Northwest's densest networks of Kroger supermarkets (Fred Meyer, QFC) — relationships we work from our West Coast platform.
Dual channel
The same brand can play two strategies: a gourmet presentation in Seattle's premium channel and a family format in the Latino markets of central Washington. We design the entry to capture both.
Chains & channels
Tell us your category and we'll tell you which channel and which chains have room for you.